The “Stories” format is coming to Google search next


Google is launching a developer preview of something it’s calling “AMP Stories,” which are two words that only make sense if you’re obsessive about what’s happening with the way we consume content on our phones. So you might be tempted to ignore the whole thing, but don’t: because understanding what’s happening here will get you ready for what could be a major change to how your Google search results are going to look later this year.

Luckily, the basics are actually pretty simple. We’ll start with the second part, “Stories.” If you’ve been using Snapchat, Instagram, or any number of Facebook properties, you know what a story is. It’s a full-screen display of content you can swipe or tap through. Snapchat started it, Instagram ruthlessly…

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