Nokia-branded Android phones: holiday sales


Nokia might not be technically manufacturing phones anymore, but Nokia-branded handsets (made by HMD) are reportedly beating Google, HTC, and OnePlus sales. Counterpoint analyst Neil Shah revealed on Twitter that HMD’s Nokia-branded Android phones outsold HTC, Sony, Google, Lenovo, OnePlus, and a number of other manufacturers in the recent holiday quarter. TechRadar reports that HMD sold 4.4 million Nokia-branded phones in Q4 2017, that’s more in three months than Google’s Pixel sales for the entire year.

While Nokia’s brand rebound in phones sounds impressive compared to the competition, it’s still at the bottom end of the smartphone market. If the figures are accurate then HMD’s phones are 11th in terms of world marketshare, at just a single percent. HMD has a lot of work to do to catch up to the likes of Huawei, Samsung, or even Apple, but if the pace continues after just a year then the sales could soon eclipse the 10.5 million Nokia Lumia devices that were sold during Q4 2014 at the height of the Windows Phone era.

HMD is now planning to host a press conference at Mobile World Congress in Barcelona next month. While we’re not expecting another retro Nokia 3310 or a trio of new Android phones, there will still be some surprises in store for fans of the Nokia brand.

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